But going a little further vin information back: What was the cause that led a celebrated brand lik

I spoke to one of the last major crisis in the history vin information of the car, and probably one of the most disastrous public relations campaigns vin information in recent years. This is the case of Toyota in 2009, in which the performance of communication techniques worsened an economic crisis for the company and at the same time (and most important) created a totally negative image to her.
But going a little further vin information back: What was the cause that led a celebrated brand like Toyota so much? Cars manufactured in 2009 by the Japanese company began to present problems in the accelerator and brake system. This problem particularly affects Toyota had a more intense was that one of the pieces vin information on top of the shaft that the pedal pivots suffered excessive friction to lock himself wearing pedal.
The problem began to get worse still when, from various unofficial sources of business, various rumors arose regarding the problem vin information of the accelerator. According to these, vin information the company knew from the gas production had problems. Toyota, rather than deny or confirm the rumor him apologizing, followed in anonymity, without giving any press release or apply any technical communication to the public. This meant that, in some way, applying the mythical phrase of "Who shut awards," corroborates rumors and publish a huge amount vin information of articles written in major newspapers, websites, television programs, etc.. Toyota denied saying hide quality problems and the most popular car brand in the world was lying to consumers. This speculation vin information was first received public information about the company.
The first performance compared to Toyota's problem was that he was, after many days that the alarm of the crisis, reported that the United States suspend sales of eight models in order to fix gas pedals failing that, the latest quality problem to that faced the largest vehicle manufacturer in the world. The whole car involved totaled 2.3 million cars. This was a great blow to the company's financial results and reputation for quality.
Toyota began repairing vehicles vin information with possible damage to the accelerator. The user had to fill out a form indicating that the VIN (vehicle identification number) and personal data so that Toyota could be contacted to arrange an appointment with the dealer. The repair was free and it took between 45 and 60 minutes.
Despite this attempt to minimize the consequences, Toyota was not efficient vin information aspects related to public relations. After a few weeks of the start of q uest long and intense crisis, President To yota, or Aki Toyoda appeared pe r the first time ahead of the media to explain these errors vin information would cost the company many millions of dollars. When the barrage of questions from journalists that used to esa, Akio Toyoda passed the word to his vice president to tell him about what they were doing. This led to poor acceptance and distrust of the presidency of the company. The president vin information of Toyota was neg ar to tell the media what was happening and was vice president who reported the situation and insisted that their vehicles were totally confident ent.
In addition, the company made an announcement that came that Toyota was the solution for defective vin information accelerator of its models. President and CEO of Toyota in the United States, Jim Lentz, this action led to his appearance in one of the morning programs on TV most watched in the country: "Today" by NBC and the same video was also distributed to mainstream media. Despite the good intentions of this action, it was very beneficial as it was done much later than it should have taken place.
The bad reputation of Toyota was evident, and the failure of his few attempts to improve the image, too. L straw that broke the camel was when, after announcing the safety of their cars, the Prius model (its latest hybrid vin information model) turned out to have bugs in their software system, also causing difficulties with brake and causing vin information four accidents. This further aggravated the confidence and quality of the brand, as a few days earlier, vin information officials said the company had assured the comfort of all vehicle